In my first class on Management Communications, Professor Vancamp highlighted the importance of good communication through an interesting experiment. She showed us a video of a guy, probably a computer scientist, describe his startup and idea and persuade people to join his team.It was a 10 minutes video. At the end of it, she asked us whether we would join the person's company. None of us raised our hands. Then she asked how long through the video did it take us to arrive at our decision. Interestingly, almost all of us took less than 30 seconds to arrive at that decision. The most impulsive amongst us in fact made a decision within the first 5 seconds of the guy talking! We all agreed that the guy was clearly not very convincing and went on this whole diatribe about what he should have done right.
But then, after hearing us tear him apart, Professor Vancamp asked an interesting question. "If it took you less than 30 seconds to decide that you did not want to join this recruiter's company, how long do you think it takes a recruiter to decide whether he wants you to join his company?".
The only sound we heard was of the lump in our throats....
(Image courtesy: Movie: Jerry McGuire. from AMCTV.com)
1 comment:
Hi Milind,
Very cool. I would like to retweet this. You have just a few seconds to make an impression.
Taressa
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